Happi Staff09.04.20
The Estée Lauder Companies welcomed Tara Simon as senior vice president, global general manager, Too Faced. She will report to John Demsey, executive group president, The Estée Lauder Companies (ELC), and will succeed Eric Hohl, who is departing from the company.
She joins Too Faced from Ulta Beauty, where she served most recently as senior vice president of merchandising, prestige beauty. In this role, Simon was responsible for the successful business model evolution and elevation of its luxury brands, spearheading unprecedented growth in the company’s total prestige beauty market share.
As SVP, global general manager, Too Faced, Simon will be responsible for guiding and implementing the brand’s global strategic vision and leading the talented teams across the organization to execute these winning strategies. With her strong background in brand equity and marketing, she will partner closely with the Too Faced team to leverage a deeper understanding of existing consumers for even stronger affinity and loyalty and also bring new audiences to the brand. At the same time, her operational and retail expertise will enable her to create winning breakthrough service models and merchandising formats by channel to accelerate retail and direct-to-consumer opportunities.
Simon has received several awards and honors in recognition of her exceptional career, said the company.
She joins Too Faced from Ulta Beauty, where she served most recently as senior vice president of merchandising, prestige beauty. In this role, Simon was responsible for the successful business model evolution and elevation of its luxury brands, spearheading unprecedented growth in the company’s total prestige beauty market share.
As SVP, global general manager, Too Faced, Simon will be responsible for guiding and implementing the brand’s global strategic vision and leading the talented teams across the organization to execute these winning strategies. With her strong background in brand equity and marketing, she will partner closely with the Too Faced team to leverage a deeper understanding of existing consumers for even stronger affinity and loyalty and also bring new audiences to the brand. At the same time, her operational and retail expertise will enable her to create winning breakthrough service models and merchandising formats by channel to accelerate retail and direct-to-consumer opportunities.
Simon has received several awards and honors in recognition of her exceptional career, said the company.
