On its website, the company cited how its brands are working to meet the 2030 goals.
For example, its classic Johnson’s baby brand is removing pumps from any products in the US, Europe, the Middle East and Africa with less than 500 ml volume, replacing them with a flip-top cap, resulting in 24 million fewer pumps going to landfills.
At Neutrogena, the new Neutrogena Skin Balancing cleansing product line features the brand's first makeup wipe made with 100% plant-based, home-compostable fibers. The line’s cleansers are also sold in bottles made of at least 30% recycled material. Further, starting in 2021, all makeup remover wipes across the Johnson & Johnson Consumer Health North American portfolio will be updated with a plant-based wipe and new recyclable packaging.
As part of its commitment to ethical farming, sourcing and processing, 30% of the flavor oils used in Listerine Cool Mint are traceable back to the original farmer. On the packaging front, the brand also plans to replace all of its black plastic caps in Europe with clear resin ones to improve recycling quality, said J&J.
Currently, 80% of Aveeno bottles in North America are recyclable. And as of this year, the brand will start to use post-consumer recycled plastic in its packaging.
The OGX team found creative ways to preserve its aesthetics while shifting to clear PET bottles, said J&J/ Since the launch in 2018, the OGX Purifying+ Charcoal Detox Shampoo and Conditioner bottles were changed from black to clear, reducing the brand's output of unrecyclable plastic in North America by more than 120,000 pounds.
Johnson & Johnson Consumer Health is also focusing on addressing complex preventable health issues—in particular, eradicating smoking and preventable skin cancers—by collaborating on initiatives both inside and outside the company.