The rollout of the platform began late 2019 and has increased momentum through 2020, with rapid digital adoption due to the Covid-19 global pandemic.
L’Oréal Access has garnered over 200,000 platform users and is growing, as it continues to launch across 68 major markets including the United States, Canada, Puerto Rico, the UK, France, Spain, Italy, Germany, Netherlands, Ireland, Russia, Mexico, and Brazil.
A Digital Hub for Professionals
L’Oréal Access features L’Oréal Professional brands’ educational content, localized from all countries, in all languages, allowing salon professionals to access one single hub for any need. Content on the platform ranges from product launches and digital upskilling, to trend discovery, techniques mastery, business management and much more. Trainings are offered in a variety of digital learning channels including tutorials, webinars and pedagogical e-modules.
The platform is also designed to create constant interactions and networking between users. Stylists and salon professionals will be able to comment on or post questions about all content, such as videos and forums, in order to learn and share knowledge, expertise and creativity. L’Oréal’s network of 3,800 educators will promote the hub, while continuing to provide in-person trainings.
L’Oréal Access allows open participation to 100% of salon professionals – from stylists and owners of small, local salons to those working in flagship metropolitan salons. L’Oréal Access is available to all estimated seven million hairdressers worldwide, not only to L’Oréal partners.
“Like never before, our industry is adapting to transformational changes. Digital answers the increasing needs of stylists to learn, grow and stay in touch. Our commitment remains to support our dedicated stylists with innovative online tools and upskilling offerings to enhance their craft, while being supported by the best brands and educators in the industry. L’Oreal Access provides endless options for professionals, instant social connections, customized content and virtual learning right at their fingertips…it’s truly a first of its kind,” said David Greenberg, US group president of L’Oréal USA Professional Products Division.