Happi Staff09.17.20
Mikimoto, best known for its cultured pearls, has introduced its first fragrance. Launching in the US this week, Mikimoto Eau de Parfum is the brand's first foray into the fragrance category and is indicative of their increased focus on beauty within the luxury marketplace. The company partnered with Scent Beautyon the development.
Expert fragrance designer, Raymond Matts, and master perfumer, Frank Voelkl, came together to create a signature scent inspired by the brand's nautical identity. The timeless, gender-neutral scent offers universal appeal, while the bottle, designed by Lance McGregor, emulates the exquisite color and luster of pearls to create an uber-minimalist expression of the jewelry brand's identity.
"Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewelry – making this a natural next step for the brand. At Mikimoto, every piece of jewelry celebrates the beauty that exists in the smallest details, and Mikimoto Eau de Parfum embodies the brand's spirit of excellence," said Yasuhiko Hashimoto, director and executive vice president, K. Mikimoto and Co., Ltd., and CEO, Mikimoto (America) Co., Ltd. "The results exude the unmistakable opulence of the Mikimoto brand."
"Mikimoto represents a highly refined expression of pure elemental beauty that has now been exquisitely captured in scent," said Scent Beauty CEO Stephen Mormoris. "We are thrilled to be Mikimoto's U.S. partner in online retail."
Mikimoto Eau de Parfum is now available for purchase at MikimotoAmerica.com and ScentBeauty.com.
Expert fragrance designer, Raymond Matts, and master perfumer, Frank Voelkl, came together to create a signature scent inspired by the brand's nautical identity. The timeless, gender-neutral scent offers universal appeal, while the bottle, designed by Lance McGregor, emulates the exquisite color and luster of pearls to create an uber-minimalist expression of the jewelry brand's identity.
"Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewelry – making this a natural next step for the brand. At Mikimoto, every piece of jewelry celebrates the beauty that exists in the smallest details, and Mikimoto Eau de Parfum embodies the brand's spirit of excellence," said Yasuhiko Hashimoto, director and executive vice president, K. Mikimoto and Co., Ltd., and CEO, Mikimoto (America) Co., Ltd. "The results exude the unmistakable opulence of the Mikimoto brand."
"Mikimoto represents a highly refined expression of pure elemental beauty that has now been exquisitely captured in scent," said Scent Beauty CEO Stephen Mormoris. "We are thrilled to be Mikimoto's U.S. partner in online retail."
Mikimoto Eau de Parfum is now available for purchase at MikimotoAmerica.com and ScentBeauty.com.