P&G-owned skincare brand Olay is partnering with Shopee, an e-commerce platform in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of the “Adult Fearlessly” campaign. The refreshed brand campaign will be held exclusively on Shopee, in line with Olay's Super Brand Day across six markets.
 
The campaign seeks to empower millennial women in their transition to adulthood by helping them overcome the perceived challenges of “adulting” and invest in making good choices about their skincare needs.
 
Building on the past success of Olay and Shopee Super Brand Days, this new campaign will feature a co-created video, "Fearless with your choices," and exclusive promotions on Olay products to create an engaging online shopping experience.
 
Olay will feature its skincare range on its official store on Shopee Mall with up to 50% off on Olay products with free Retinol24 8g and more from Oct 13-15.
 
"As a leading skincare brand in Thailand, we are always focused on how we can best connect with our consumers to provide the superior skincare products they need," said Lucy Moran, Olay and Personal Care senior eCommerce director, Asia Middle East and Africa. "Digital technology has transformed the shopping experience, and increasingly, young consumers enjoy browsing and purchasing their skincare essentials online. The partnership with Shopee enables Olay to connect with and serve our consumers effectively, offering convenience and the right skincare solution for their busy lifestyle."
 
Ian Ho, regional managing director at Shopee commented, "We're delighted to partner with Olay once again and have the opportunity to collaborate on the campaign video. Health & Beauty is one of the most popular categories on Shopee, and we are confident that the Adult Fearlessly campaign will especially resonate with millennial and female Shopee users who enjoy consuming video content, and are purchasing more skincare products online."