Happi Staff10.08.20
Taos, New Mexico is the inspiration for indie personal care brand Taos Aer. The products are live on Target.com now and at press time, only the minis are available on Target.com. Also, the brand is still available at clean beauty places including, Credo and Anthropologie as well as Follain, The Detox Market, Pharmaca and aillea.
According to its co-founder and formulator Kristine Keheley, who Zoomed in with Happi for a virtual deskside, the deodorants are available in three scents—Palo Santo Blood Orange, Lavender Myrrh and Ginger Grapefruit—and are crafted from 100% naturally-derived ingredients sourced from plants, minerals and high-quality essential oils. The products are also formulated without parabens, phthalates, sulfates, silicones or known toxic ingredients and are housed in 100% curbside-recyclable packaging.
Taos Aer is forging a vision for the cleanest, most sustainable personal care. According to Keheley, the 100% waterless deodorant is the first and only gel-to-powder clean deodorant in the category and it is formulated with plant-derived ingredients and artisanal essential oil blends to absorb sweat and deliver effective odor-neutralizing performance.
“Our goal is to create elevated essentials, like deodorants, that are staple products for daily usage but also with a more beautiful sensory experience,” Keheley said.
According to its co-founder and formulator Kristine Keheley, who Zoomed in with Happi for a virtual deskside, the deodorants are available in three scents—Palo Santo Blood Orange, Lavender Myrrh and Ginger Grapefruit—and are crafted from 100% naturally-derived ingredients sourced from plants, minerals and high-quality essential oils. The products are also formulated without parabens, phthalates, sulfates, silicones or known toxic ingredients and are housed in 100% curbside-recyclable packaging.
Taos Aer is forging a vision for the cleanest, most sustainable personal care. According to Keheley, the 100% waterless deodorant is the first and only gel-to-powder clean deodorant in the category and it is formulated with plant-derived ingredients and artisanal essential oil blends to absorb sweat and deliver effective odor-neutralizing performance.
“Our goal is to create elevated essentials, like deodorants, that are staple products for daily usage but also with a more beautiful sensory experience,” Keheley said.