Happi Staff10.11.20
Tom Ford placed a big bet on China earlier this year, opening his largest free-standing store in Guangzhou in August. The four-story space sells makeup, skin care and fragrance, along with handbags and sunglasses. It is the brand’s sixth freestanding store in China, where there are 25 brick-and-mortar doors overall and penetration into 600 cities via Tmall; According to The Estée Lauder Company, which controls the Tom Ford Beauty brand, it will be the No. 1 TF free-standing store in the world.
Despite tariffs, political tensions and coronavirus, Tom Ford Beauty sales have doubled year-on-year since it launched four years ago in China. In fact, the country is the brand's No. 1 affiliate market. On Tmall, Tom Ford is No. 7 in makeup, driven by a strong lip and eye business, and No. 3 in fragrance.
Despite tariffs, political tensions and coronavirus, Tom Ford Beauty sales have doubled year-on-year since it launched four years ago in China. In fact, the country is the brand's No. 1 affiliate market. On Tmall, Tom Ford is No. 7 in makeup, driven by a strong lip and eye business, and No. 3 in fragrance.
