Also, to help keep proper hand washing hygiene top of mind Dial is making its debut on video-sharing app TikTok with its #DialItForward challenge. TikTok influencers will kick off the challenge and will be driven by an original music composition written specifically for Dial and Global Handwashing Day.
Throughout the challenge, TikTokers will interact with others by using the app's "duet" function to appear as if the soap is being passed from one person to another as they wash their hands. As part of Dial's continued support and partnership with Big Brothers Big Sisters of America, Dial will encourage Bigs and Littles to take part in the TikTok challenge themselves in an effort to encourage meaningful connections, virtually of course.
"The Dial brand is proud to educate consumers about the importance of incorporating healthy hand hygiene into their daily lives. We believe good habits should start at an early age, which is why our partnerships this year are so meaningful," said Randi Melton, VP of body care for Henkel. "As a family brand, we wanted to do something educational, yet fun, that helps people maintain a sense of connection with others during this time.”