This month, Alterna Haircare will introduce Caviar Anti-Aging Clinical Densifying, a range of new hair care and scalp solutions that target thinning hair with transformative products and sensorial rituals. Created specifically to meet the needs of the fine and thinning hair consumer, this line includes innovative, advanced formulas that enhance the performance of its Shampoo, Scalp Treatment and Styling Mousse and brings to market a revolutionary new Foam Conditioner.

The core densifying regimen, Shampoo, Foam Conditioner and Scalp Treatment, has been clinically proven to help improve scalp’s natural barrier and has been proven to significantly improve hair texture, thickness and condition. The new Foam Conditioner is a clinically tested formula shown to increase volume and density to make hair appear fuller, according to the company.

“A healthy scalp and beautifully full, healthy hair is a point of pride and a source of confidence. But as hair thins, as it does for millions of people, pride and confidence can give way to self-doubt and emotional distress. While some mass and medical brands cater to consumers with thinning hair, we realized that this huge audience was largely unserved by the luxury haircare market. We created our newest incarnation of Caviar Clinical Densifying products to elevate this distressing chore into a truly transformative, healthy, sensorial experience – grounded in science, that can improve the quality, texture and volume of their hair to help them look and feel beautiful and confident again,” said Suzanne Dawson Global General Manager, Alterna Haircare, New York.

Focusing on the needs of these consumers inspired Alterna to reimagine the Clinical Densifying Collection as truly transformative luxury care for women who reject the idea that having thinning hair means care options are limited to products that are all utilitarian treatment and no treat. Because we all know the ultimate test is performance, Clinical Densifying formulas are rooted in Alterna’s foundational understanding that haircare is an extension of skincare. These formulas deliver hair that is thicker and fuller looking from the scalp up -- real results rooted in Alterna’s heritage of scientific innovations in haircare. Each Clinical Densifying formula has been reformulated with ingredients like Amla Indian Gooseberry to purify the scalp to unlock each strand’s full potential. Clinical Densifying treats the thinning hair consumer to a truly indulgent, deeply sensorial haircare experience that is unmistakably Alterna.

Each product is specifically designed to have a lightweight texture to maximize the appearance of thicker, more voluminous hair, leaving out ingredients that can weigh hair down. Clinical Densifying formulas feature Alterna’s Amla Purifying Scalp
& Hair Densifying Complex to weightlessly moisturize and gently purify the scalp to encourage the look of natural fullness, thickness, and density.