Evolution of Smooth (eos) is branching out into body care with its new lotions and creams in four alluring scents. The new Body Lotion and Body Cream are now in stores and online at http://evolutionofsmooth.com in Coconut Waters, Jasmine Peach, Pomegranate Raspberry and Vanilla Cashmere. The products were introduced to beauty editors in a virtual “pajama party” event with company CEO Soyoung Kang.
According to Kang, this “creamy and dreamy” body care line is ideal for the upcoming fall and winter season. “Body care has always been a personal passion for me,” she said. “The brand’s mission is to disrupt the status quo and this particular launch does just that!”
The lotions and creams are created with the Shea Better Promise at eos with clean ingredients that offer long-lasting moisture without a sticky or greasy feel, Kang noted. The collection celebrates the brand’s hero ingredient—shea butter—that is also present in its popular lip balms.
“These products hit the sweet spot of body care,” said Kang. “The lotions and creams are both luxuriously whipped in texture while absorbing quickly into the skin.”
