Happi Staff10.23.20
P&G Beauty has unveiled its newest packaging move in the hair care sector that it says is designed to change the way consumers buy, use and dispose of their shampoo bottles.
As of 2021, Head & Shoulders, Pantene, Herbal Essences and Aussie brands will launch a refill system for shampoo with a new reusable 100% aluminum bottle and recyclable refill pouch, made using 60% less plastic (per mL versus standard brand bottle). The announcement was made during a live panel of sustainability experts at the Reuters Responsible Business Summit.
P&G Beauty says it is on track to reduce virgin plastic usage by 50% in shampoos and conditioners bottles by the end of 2021, where through collective efforts to reduce, reuse and recycle it will result in 300 million fewer virgin plastic bottles being produced yearly.
“We need to start turning the tide on the plastic waste crisis and there is no time to waste when it comes to protecting our planet,” Artur Litarowicz, SVP and GM of hair care for P&G Europe, said during the vent. “We know this is just the start. There is so much more to do, and I am passionate about P&G Beauty being a force for good across Europe as we step towards achieving our 2030 Responsible Beauty goals at pace.”
As of 2021, Head & Shoulders, Pantene, Herbal Essences and Aussie brands will launch a refill system for shampoo with a new reusable 100% aluminum bottle and recyclable refill pouch, made using 60% less plastic (per mL versus standard brand bottle). The announcement was made during a live panel of sustainability experts at the Reuters Responsible Business Summit.
P&G Beauty says it is on track to reduce virgin plastic usage by 50% in shampoos and conditioners bottles by the end of 2021, where through collective efforts to reduce, reuse and recycle it will result in 300 million fewer virgin plastic bottles being produced yearly.
“We need to start turning the tide on the plastic waste crisis and there is no time to waste when it comes to protecting our planet,” Artur Litarowicz, SVP and GM of hair care for P&G Europe, said during the vent. “We know this is just the start. There is so much more to do, and I am passionate about P&G Beauty being a force for good across Europe as we step towards achieving our 2030 Responsible Beauty goals at pace.”
