“Brandyn is an industry veteran and a highly respected legend in the beauty world,” shares Toni Ko, the entrepreneur behind Bespoke Beauty Brands, LLC. “She was an integral part of building NYX Cosmetics, and I am very excited about the opportunity to join forces once again.”
Muegge joins BBB with over 25 years of extensive experience working across the beauty industry in both mass and professional markets. Most recently, she served as MAV Beauty Brands’ vice president of US sales, and worked to launch Cake Beauty while integrating acquisitions into their portfolio. Prior to MAV Beauty Brands, Muegge worked at NYX Cosmetics serving as SVP-sales. Muegge worked to build brand awareness and distribution globally through multiple channels of trade while developing strong, collaborative business relationships that were key to the success of the brand. With Muegge’s support and guidance, NYX Cosmetics continued to experience strong growth as sales and space expanded globally, and she stayed with the company through its acquisition by L’Oréal in 2014.
“I truly believe transformative growth can only be achieved with the consumer in mind,” commented Muegge. “It’s a full circle moment to be working with Toni again, and I can’t wait to continue building Bespoke Beauty Brands portfolio while working alongside such a talented team.”
Launched in 2019, Bespoke Beauty Brands is a new-age beauty incubator, restructuring the beauty business one brand at a time. In partnership with influencer entrepreneurs, BBB manages everything from concept creation to distribution. Based in Los Angeles, California, Bespoke Beauty Brands was founded by Toni Ko, a serial entrepreneur who develops and builds successful brands. She founded her first company, NYX Cosmetics, which was acquired by L'Oréal in 2014. Since then, she has kept busy with several successful ventures.