Happi Staff10.27.20
L'Oréal is creating new opportunities in sustainable packaging. It is working with LanzaTech and Total to create cosmetics bottles from industrial carbon emissions.
"This world-first demonstrates the commitment of the three partners to the development of a sustainable, circular economy for plastics and paves the way for opportunities for the capture and reuse of industrial carbon emissions," said L'Oréal in a statement.
The novel process works like this: LanzaTech captures industrial carbon emissions and converts them into ethanol using a unique biological process.Total, with an innovative dehydration process jointly developed with IFP Axens, converts the ethanol into ethylene before polymerizing it into polyethylene that has the same technical characteristics as its fossil counterpart. L’Oréal uses this polyethylene to produce packaging with the same quality and properties as conventional polyethylene, according to the companies.
“This partnership is based on a shared goal of creating a cleaner planet for everyone," said LanzaTech CEO Jennifer Holmgren. "We are grateful to both L’Oréal and Total for their commitment to reducing the carbon intensity of their activities. Together, we can reduce the carbon footprint of packaging by converting carbon emissions into useful products, making single-use carbon a thing of the past.”
According to Total SVP-Polymers Valérie Goff this partnership is an excellent example of collaboration between industrial firms in developing the plastics of the future produced from recycled carbon and meets a strong demand from customers.
"The development of this new pathway of valuing industrial carbon emissions also contributes to the Group’s commitment to get to net zero in Europe by 2050," she added.
Jacques Playe, packaging & development director, L’Oréal, noted that L’Oréal is constantly improving the environmental footprint of its packaging.
"With this innovation converting carbon emissions into polyethylene, we aim to develop new sustainable packaging solution," he explained. "We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”
The novel process works like this: LanzaTech captures industrial carbon emissions and converts them into ethanol using a unique biological process.Total, with an innovative dehydration process jointly developed with IFP Axens, converts the ethanol into ethylene before polymerizing it into polyethylene that has the same technical characteristics as its fossil counterpart. L’Oréal uses this polyethylene to produce packaging with the same quality and properties as conventional polyethylene, according to the companies.
“This partnership is based on a shared goal of creating a cleaner planet for everyone," said LanzaTech CEO Jennifer Holmgren. "We are grateful to both L’Oréal and Total for their commitment to reducing the carbon intensity of their activities. Together, we can reduce the carbon footprint of packaging by converting carbon emissions into useful products, making single-use carbon a thing of the past.”
According to Total SVP-Polymers Valérie Goff this partnership is an excellent example of collaboration between industrial firms in developing the plastics of the future produced from recycled carbon and meets a strong demand from customers.
"The development of this new pathway of valuing industrial carbon emissions also contributes to the Group’s commitment to get to net zero in Europe by 2050," she added.
Jacques Playe, packaging & development director, L’Oréal, noted that L’Oréal is constantly improving the environmental footprint of its packaging.
"With this innovation converting carbon emissions into polyethylene, we aim to develop new sustainable packaging solution," he explained. "We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”
