Happi Staff10.28.20
WGSN, a global authority on consumer and design trends, and Coloro, the universal color system, have announced the five key colors predicted to gain worldwide popularity in Autumn/Winter 2022/2023.
Each of the five key Colors that WGSN and Coloro has chosen has a timeless appeal, drawing from evergreen nature and precious treasures. Consumers will be seeking joy and reassurance in challenging times, and this will impact the colors they buy and how long they are attached to them for. WGSN and Coloro predict that emotion will remain a key driver, and color will provide an uplifting and reassuring sense of warmth.
Joanne Thomas, head of content at Coloro, said, "Every season we collaborate with WGSN to identify the tones that will make the biggest impact in two years' time – the result of a wealth of research and analysis. As we focus more on design for longevity, we have chosen colors that will be cherished for the long term, and not just a season."
The key colors for A/W 22/23 are as follows:
Each of the five key Colors that WGSN and Coloro has chosen has a timeless appeal, drawing from evergreen nature and precious treasures. Consumers will be seeking joy and reassurance in challenging times, and this will impact the colors they buy and how long they are attached to them for. WGSN and Coloro predict that emotion will remain a key driver, and color will provide an uplifting and reassuring sense of warmth.
Joanne Thomas, head of content at Coloro, said, "Every season we collaborate with WGSN to identify the tones that will make the biggest impact in two years' time – the result of a wealth of research and analysis. As we focus more on design for longevity, we have chosen colors that will be cherished for the long term, and not just a season."
The key colors for A/W 22/23 are as follows:
- Honeycomb: Honeycomb is a golden yellow that forms part of a collection of ochre tones this season. Use this color as a directional bright, or pair it with ochre and brown. Honeycomb will be a key accent for fashion accessories, color cosmetics and homewares.
- Jade: Jade is a timeless mid-tone with a transseasonal appeal, and its blue undertone gives it a calming and grounding quality. Jade will be a key green for fashion. The balancing nature of Jade also makes it perfect for beauty and wellness products.
- Dark Oak: Dark Oak has a nostalgic undertone, inspired by dark lacquers and antique finishes. This color will be key for nail, lip and eye products in beauty, as part of a broader range of browns.
- Lazuli Blue: Lazuli Blue has a natural mineral quality inspired by the precious pigment ultramarine, and aligns with renewed interest in historical pigments and the origins of color. Lazuli Blue will be especially relevant for accessories and occasion wear in fashion, and as a directional pigment for color cosmetics.
- Orchid Flower: This transseasonal tone plays perfectly into the theme of small luxuries and precious things that come from nature, inspired by the tropical orchid plant, with its long-lasting flowers and distinct scent. It will be a key bright for the Christmas/Holiday season, playing into partywear glamour, and it will be important for the beauty market – especially for hedonistic metallic looks.
