Happi Staff10.29.20
Aquage is reinforcing its commitment to “sea-stainability” by teaming with the social enterprise Plastic Bank to stop ocean plastic while improving the lives of those who collect it. The alliance is part of a brand refresh that includes a new visual identity, new packaging and new innovation starting to roll out in 2021.
“The ocean has always been the inspiration behind our products, and now it is our new mandate to help preserve and protect it,” explained Scott Missad, president and CEO at Beauty Quest Group. “Our partnership with Plastic Bank will support conservation efforts that make a real difference in saving this precious resource.”
A portion of every Aquage sale will prevent 50 tons (the equivalent of 2.5 million plastic bottles) from entering the ocean in partnership with Plastic Bank. In addition, Aquage is moving toward an all recycled and sustainable packaging model that will be fully in place by 2022.
“Our partnership with Aquage is helping to prevent plastic waste from entering the ocean while also improving the lives of those who collect it,” said David Katz, founder and CEO of Plastic Bank. “By supporting ethical recycling ecosystems in coastal communities, Aquage is setting a hair care industry standard for environmental and social impact.”
“The ocean has always been the inspiration behind our products, and now it is our new mandate to help preserve and protect it,” explained Scott Missad, president and CEO at Beauty Quest Group. “Our partnership with Plastic Bank will support conservation efforts that make a real difference in saving this precious resource.”
A portion of every Aquage sale will prevent 50 tons (the equivalent of 2.5 million plastic bottles) from entering the ocean in partnership with Plastic Bank. In addition, Aquage is moving toward an all recycled and sustainable packaging model that will be fully in place by 2022.
“Our partnership with Aquage is helping to prevent plastic waste from entering the ocean while also improving the lives of those who collect it,” said David Katz, founder and CEO of Plastic Bank. “By supporting ethical recycling ecosystems in coastal communities, Aquage is setting a hair care industry standard for environmental and social impact.”