10.30.20
Amyris, Inc. and and Rosie Huntington-Whiteley, founder of beauty commerce destination Rose Inc., are forming a new company called Clean Beauty Collaborative, Inc.
Clean Beauty Collaborative will develop a new line of cosmetics products using the brand Rose Inc. and will build on the Rose Inc. content platform. The new line is expected to bow in the third quarter of 2021.
Caroline Hadfield, president of Amyris' clean skin care ingredients business, will be the CEO of Clean Beauty Collaborativ. Huntington-Whiteley will be chief creative officer.
This new venture expands Amyris' presence in the beauty space beyond its Biossance skin care and Pipette baby and mother care brands.
"The formation of Clean Beauty Collaborative demonstrates Amyris' strong commitment to continuous innovation of the clean beauty category," said John Melo, president and CEO of Amyris, Inc. "We are very pleased to be partnering with Rosie on this new venture. Rosie and Amyris share a clear vision and commitment to making the Beauty industry better through great performing products that are produced sustainably without harm to our planet. We believe cosmetics to be the next opportunity for us to transform to clean and we are very excited to have Caroline lead the creation of her third brand in the Amyris family of direct-to-consumer beauty."
"I am passionate about responsible beauty products that are healthy for people and the planet. Working with Pipette this past year, I have been thoroughly impressed with Amyris' technology and its leadership in
Clean Beauty Collaborative will develop a new line of cosmetics products using the brand Rose Inc. and will build on the Rose Inc. content platform. The new line is expected to bow in the third quarter of 2021.
Caroline Hadfield, president of Amyris' clean skin care ingredients business, will be the CEO of Clean Beauty Collaborativ. Huntington-Whiteley will be chief creative officer.
This new venture expands Amyris' presence in the beauty space beyond its Biossance skin care and Pipette baby and mother care brands.
"The formation of Clean Beauty Collaborative demonstrates Amyris' strong commitment to continuous innovation of the clean beauty category," said John Melo, president and CEO of Amyris, Inc. "We are very pleased to be partnering with Rosie on this new venture. Rosie and Amyris share a clear vision and commitment to making the Beauty industry better through great performing products that are produced sustainably without harm to our planet. We believe cosmetics to be the next opportunity for us to transform to clean and we are very excited to have Caroline lead the creation of her third brand in the Amyris family of direct-to-consumer beauty."
"I am passionate about responsible beauty products that are healthy for people and the planet. Working with Pipette this past year, I have been thoroughly impressed with Amyris' technology and its leadership in
