Happi Staff11.04.20
Bro&Tips, a rising brand for men's grooming and lifestyle in the Korean market, has debuted in the US market through e-commerce channel, Amazon.
Bro&Tips was created in 2017 through an in-house startup development program run by Amorepacific. The brand focuses on providing solutions for skin problems faced in the everyday life of men. Its products, package design and communication campaign are designed exclusively for men, targeting their needs and wants.
Bro&Tips made its US debut on Amazon in August 2020. It plans to strengthen its position as a multifunctional male grooming brand in the global male personal care market, which is expected to garner $166 billion by 2022 according to market researcher NPD Group.
"The US male grooming market has huge potential just as the Asian market does. Considering current circumstances stimulating communication more than ever, we will accelerate our brand communication through digital channels that are easily accessible for the male customers," said Lee Youngjin, senior vice president of Amorepacific New Growth Initiative Division.
Key products such as Super Clear Body Wash, All-In-One Lotion (Never Oily, Never Dry, Never Worry), Monster Wash Foam Cleansing, Cement Clay Hair Wax, and Point Clinic Bro's Cleanser are currently available on Amazon.
Bro&Tips was created in 2017 through an in-house startup development program run by Amorepacific. The brand focuses on providing solutions for skin problems faced in the everyday life of men. Its products, package design and communication campaign are designed exclusively for men, targeting their needs and wants.
Bro&Tips made its US debut on Amazon in August 2020. It plans to strengthen its position as a multifunctional male grooming brand in the global male personal care market, which is expected to garner $166 billion by 2022 according to market researcher NPD Group.
"The US male grooming market has huge potential just as the Asian market does. Considering current circumstances stimulating communication more than ever, we will accelerate our brand communication through digital channels that are easily accessible for the male customers," said Lee Youngjin, senior vice president of Amorepacific New Growth Initiative Division.
Key products such as Super Clear Body Wash, All-In-One Lotion (Never Oily, Never Dry, Never Worry), Monster Wash Foam Cleansing, Cement Clay Hair Wax, and Point Clinic Bro's Cleanser are currently available on Amazon.
