Happi Staff11.04.20
Twelve-year-old Cana Peters wanted a clean deodorant to use with earth-friendly packaging and skin-friendly ingredients, so she and her mom launched their own brand, Clean Age, that offers clean products in recyclable packaging, made specifically for ages 9-18, including tips on how to help them develop lifelong healthy habits.
“With Clean Age, we’re not launching a brand. We’re launching an entire category,” says Cana’s mother Rachel Peters, who is chief communications officer for an innovation studio. “The same
same way Steve Jobs created a new category between laptop and smartphone with the iPad, we’re creating a suite of products between baby and adult. For far too long the big consumer packaged goods companies have ignored this consumer, so Clean Age is building a whole business around making sure teens have what they need.”
Clean Age’s first product, clean deodorant, is aluminum-free and baking soda-free to prevent irritation on sensitive skin. The formulation is smooth and sheer, with packaging that is 100% recyclable, with 82% less plastic than typical deodorant packaging. The formula solves two of the major drawbacks of traditional natural deodorant: it works all day and it does not rub off on clothing. Teens can choose between four light, gender-neutral scents: Unscented, Waves, Fresh and Citrus, and each package comes with stickers so teens can customize the look of their deodorant (or keep their sibling from stealing it).
“There is a whole group of people out there like me with no products made for them,” explains Cana. “How can parents expect preteens and teens to form good hygiene habits if we don’t even have appropriate products to use with instructions that we can easily follow? That’s why I started Clean Age.”
For each purchase made on their website between now and Dec. 31, Clean Age will donate a stick to a teen in foster care. The brand’s deodorant is available in bundles or by subscription exclusively on their website with free shipping for purchases over $30.
“With Clean Age, we’re not launching a brand. We’re launching an entire category,” says Cana’s mother Rachel Peters, who is chief communications officer for an innovation studio. “The same
same way Steve Jobs created a new category between laptop and smartphone with the iPad, we’re creating a suite of products between baby and adult. For far too long the big consumer packaged goods companies have ignored this consumer, so Clean Age is building a whole business around making sure teens have what they need.”
Clean Age’s first product, clean deodorant, is aluminum-free and baking soda-free to prevent irritation on sensitive skin. The formulation is smooth and sheer, with packaging that is 100% recyclable, with 82% less plastic than typical deodorant packaging. The formula solves two of the major drawbacks of traditional natural deodorant: it works all day and it does not rub off on clothing. Teens can choose between four light, gender-neutral scents: Unscented, Waves, Fresh and Citrus, and each package comes with stickers so teens can customize the look of their deodorant (or keep their sibling from stealing it).
“There is a whole group of people out there like me with no products made for them,” explains Cana. “How can parents expect preteens and teens to form good hygiene habits if we don’t even have appropriate products to use with instructions that we can easily follow? That’s why I started Clean Age.”
For each purchase made on their website between now and Dec. 31, Clean Age will donate a stick to a teen in foster care. The brand’s deodorant is available in bundles or by subscription exclusively on their website with free shipping for purchases over $30.
