Happi Staff11.07.20
You don't need graphs and pie charts to know that as health concerns heat up in this Age of COVID-19, consumers' interest in beauty supplements is climbing too. That's why London-based Beauty Pie has teamed up with Kay Ali, a top British nutitrionist to introduce a five-item lineup of supplements that cost about half as much as existing formulas, according to the company.
"When we dug down into the nutrition industry, we found most supplements to be as overpriced as most cosmetics," said Beauty Pie Founder Marcia Kilgore in a statement. "Many of them were full of more fillers and bulking agents than actives. Our first range of supplements uses ingredients in their most bio-available forms and with their ultimate potency levels.”
Formulas include a multivitamin, and vitamin D and omega-3 supplements, as well as a probiotic to improve gut health and a collagen formula to boost skin elasticity, Prices range from about $13 (9.81 pounds) for the vitamin D formula to nearly $30 (22.39 pounds) for collagen powder.
Beauty Pie, a direct-to-consumer beauty company, isn't shy about making promises. For example, its Like Sun vitamin D supplement is said to provide the equivalent of "fifteen-minutes of Miami sunshine." And the company maintains its multivitamin is the best formula on the market for women and men.
All the formulas are filler-, preservative and GMO-free. Packaging is 100% recyclable and made from 50% recycled material.
"When we dug down into the nutrition industry, we found most supplements to be as overpriced as most cosmetics," said Beauty Pie Founder Marcia Kilgore in a statement. "Many of them were full of more fillers and bulking agents than actives. Our first range of supplements uses ingredients in their most bio-available forms and with their ultimate potency levels.”
Formulas include a multivitamin, and vitamin D and omega-3 supplements, as well as a probiotic to improve gut health and a collagen formula to boost skin elasticity, Prices range from about $13 (9.81 pounds) for the vitamin D formula to nearly $30 (22.39 pounds) for collagen powder.
Beauty Pie, a direct-to-consumer beauty company, isn't shy about making promises. For example, its Like Sun vitamin D supplement is said to provide the equivalent of "fifteen-minutes of Miami sunshine." And the company maintains its multivitamin is the best formula on the market for women and men.
All the formulas are filler-, preservative and GMO-free. Packaging is 100% recyclable and made from 50% recycled material.