Happi Staff11.07.20
With the Tweeter-in-Chief's days numbered, Twitter will try to fill the void with more beauty content. The social media platform surveyed users about beauty and found a young and diverse beauty consumer. According to Twitter, users who engage in beauty conversations are 43% male and 56% Generation Z.
What brands are driving all the chatter, er twitter? Here are the top 10:
1. Colour Pop Cosmetics
2. Fenty Beauty
3. Morphe
4. Kylie Cosmetics
5. Fourth Ray Beauty
6. Tarte Cosmetics
7. Anatasia Beverly Hills
8. Coloured Raine Cosmetics
9. Elf Cosmetics
10. Unilever
According to Twitter data, 70% of the top 20 influencers leading the beauty conversation are Black, Latinx or Asian. And, as one might expect, the brands with the most engagement engage most with users. The best way to engage users, says Twitter, is to post questions, interact and act more like content publishers than legacy brands.
What brands are driving all the chatter, er twitter? Here are the top 10:
2. Fenty Beauty
3. Morphe
4. Kylie Cosmetics
5. Fourth Ray Beauty
6. Tarte Cosmetics
7. Anatasia Beverly Hills
8. Coloured Raine Cosmetics
9. Elf Cosmetics
10. Unilever
According to Twitter data, 70% of the top 20 influencers leading the beauty conversation are Black, Latinx or Asian. And, as one might expect, the brands with the most engagement engage most with users. The best way to engage users, says Twitter, is to post questions, interact and act more like content publishers than legacy brands.