The formulations feature natrosol plus 330 CS and polysurf 67 CS HMHEC, which are nature-derived rheology modifiers that offer efficient thickening, improve emulsion stability, and enable novel, playful textures. New lubrajel oil PF hydrogel (a nature-derived, biodegradable moisturizer that provides lubricity and a light, dimethicone-like feel in a preservative free hydrogel) adds sensory enhancement to the collection. The final ingredient is a recent Ashland launch, nightessence biofunctional, which is a natural extract from premium true lavender working to renew and illuminate the skin while you sleep.
The four dreamy texture formulations include:
- Beauty sleep gel cream is a delightfully luxurious and fresh, quick vanishing texture.
- Counting sheep butter-in-gel is an innovative texture with a unique appearance that transforms into a smooth cream and melts on the skin upon application.
- Resetting lunar mask is a novel cream texture that resets to a smooth surface after each use and leaves a velvety soft skin feel.
- Dreamy renewing butter a deliciously rich, buttery texture that melts on contact with skin leaving a powdery, velvety finish.
“COVID-19 has definitely impacted consumer beauty behaviors,” said Denise Costrini, global marketing manager, hair and skin care, Ashland. ”Hairstyling and makeup usage have declined while consumers largely stay at home, however, pampering beauty product usage has increased.”
“Using a face mask hits the top of the home pampering activity list, along with home facials, deep conditioning hair and taking long baths. The novel dreamy textures formulation collection will engage consumers with fun, playful textures that have unique sensations,” Costrini added.