Happi Staff11.10.20
Latina Actress and Activist Patricia De Leon has launched PDL Cosmetics, a line of highly pigmented, cruelty-free, and vegan products that you can pucker up to include a luxe lipstick, liquid lipstick and high-shine lip gloss in rich and vibrant hues.
Inspired by the women in her life, the PDL Cosmetics launch collection includes three versatile formulations, according to the company:
Each product offers all-day, luxuriously hydrating coverage while being cruelty-free, vegan, and made in the USA. The brand’s unique formulations and vibrantly distinct color range are designed to help all women “unleash their confidence, conquer the day and feel unlimited.” The shade range reflects the notion of la belleza (beauty), with specially formulated pigmentations that complement Latinxs skin tones.
“I created PDL Cosmetics because I have learned throughout my life, career and work with others, that beauty can be positively life changing. Color is incredibly powerful and transformational, and it is important to me that the products are flattering and last all day. The empowering feeling one gets when they put on a great lipstick or lip gloss is why my brand was born to encourage confidence and motivation for all,” said De Leon.
Inspired by the women in her life, the PDL Cosmetics launch collection includes three versatile formulations, according to the company:
- The High Powered Lipstick— a highly pigmented formula, complete with a matte yet silky finish.
- Bold Aspirations Liquid Lipstick— delivers powerful and long-lasting color, leaving the lips matte but never dry.
- Sexy Shine Lip Gloss— transforms your pout with high shine and a silky yet non-sticky finish.
Each product offers all-day, luxuriously hydrating coverage while being cruelty-free, vegan, and made in the USA. The brand’s unique formulations and vibrantly distinct color range are designed to help all women “unleash their confidence, conquer the day and feel unlimited.” The shade range reflects the notion of la belleza (beauty), with specially formulated pigmentations that complement Latinxs skin tones.
“I created PDL Cosmetics because I have learned throughout my life, career and work with others, that beauty can be positively life changing. Color is incredibly powerful and transformational, and it is important to me that the products are flattering and last all day. The empowering feeling one gets when they put on a great lipstick or lip gloss is why my brand was born to encourage confidence and motivation for all,” said De Leon.
