Happi Staff11.13.20
Edge Beauty Inc., New York, has announced a partnership with American lifestyle brand Stetson. Effective January 1, 2021, the partnership will create a platform for development in cologne, natural scent, men’s grooming, and men’s skincare. The expanded range will be offered to new, bespoke outlets to reach a broader swath of consumers, according to Edge Beauty.
Stetson, founded in 1865, is an iconic brand of authentic American lifestyle products, perhaps best known for its westernwear and cowboy hats.
“As an iconic brand that reflects the adventure, authenticity and independence of the American West, Stetson will be a pillar of our portfolio,” says Edge Beauty CEO Steve Mormoris. “We are thrilled to have the opportunity to build Stetson into a powerhouse lifestyle Brand crossing from fragrance into grooming and skincare, across generations."
“Stetson Original has been an American icon since 1981. Edge Beauty’s dynamic and proven team embrace our brand DNA, and together we are poised to evolve the Stetson line to reach new audiences,” aid Xiao Li Tan, president of Stetson Worldwide. “We are confident that this partnership marks a new chapter for both companies
Stetson, founded in 1865, is an iconic brand of authentic American lifestyle products, perhaps best known for its westernwear and cowboy hats.
“As an iconic brand that reflects the adventure, authenticity and independence of the American West, Stetson will be a pillar of our portfolio,” says Edge Beauty CEO Steve Mormoris. “We are thrilled to have the opportunity to build Stetson into a powerhouse lifestyle Brand crossing from fragrance into grooming and skincare, across generations."
“Stetson Original has been an American icon since 1981. Edge Beauty’s dynamic and proven team embrace our brand DNA, and together we are poised to evolve the Stetson line to reach new audiences,” aid Xiao Li Tan, president of Stetson Worldwide. “We are confident that this partnership marks a new chapter for both companies