11.14.20
Olay has joined forces with Orolay to create a limited edition coat inspired by the P&G beauty brand’s iconic red jar packaging. The question is: will it too go viral like the original Orolay Amazon Coat?
The Olay x Orolay coat will be exclusively available on Olay.com starting Nov. 30 as a free gift with any $150 purchase, while supplies last.
The Olay x Orolay thickened down coat features a deep red outer layer of plush water-resistant and windproof fabric, a faux sherpa lined hood, silver detailing, and an Olay Red Jar arm patch along with a black and white graffiti print inner lining.
The deep red outer layer and silver detailing of the coat pulls directly from the design of the iconic Olay Red Jar which houses the Olay Regenerist line of moisturizers. The coat’s fabric directly correlates to the Regenerist line’s ability to provide skin barrier protection, while the soft faux sherpa lined hood echoes the softness of the rich red Jar creams, said Olay.
Olay and Orolay said they partnered to provide the ultimate warmth and hydration needed to keep skin protected this winter.
“We designed this partnership to help women face the winter in two ways. On the one hand it’s incredibly important to up your levels of hydration within skincare during colder months to protect your skin barrier from dryness and microscopic tears. On the other hand it’s important to protect your skin from the elements and add that extra layer of warmth from the drop in temperature,” said Lindsey Morahan, Olay communications director.
"Orolay is excited to embark on a collaboration with iconic American beauty brand Olay, which is our first-ever brand partnership,” said Kevin Chiu, founder of Orolay. “Olay approached us with this innovative idea and we thought it was a perfect marriage highlighting both brands' luxury quality, value pricing, and winter protection capabilities. With this partnership we offer women everywhere an opportunity to experience something exclusive yet attainable."
The Olay x Orolay coat will be exclusively available on Olay.com starting Nov. 30 as a free gift with any $150 purchase, while supplies last.
The Olay x Orolay thickened down coat features a deep red outer layer of plush water-resistant and windproof fabric, a faux sherpa lined hood, silver detailing, and an Olay Red Jar arm patch along with a black and white graffiti print inner lining.
The deep red outer layer and silver detailing of the coat pulls directly from the design of the iconic Olay Red Jar which houses the Olay Regenerist line of moisturizers. The coat’s fabric directly correlates to the Regenerist line’s ability to provide skin barrier protection, while the soft faux sherpa lined hood echoes the softness of the rich red Jar creams, said Olay.
Olay and Orolay said they partnered to provide the ultimate warmth and hydration needed to keep skin protected this winter.
“We designed this partnership to help women face the winter in two ways. On the one hand it’s incredibly important to up your levels of hydration within skincare during colder months to protect your skin barrier from dryness and microscopic tears. On the other hand it’s important to protect your skin from the elements and add that extra layer of warmth from the drop in temperature,” said Lindsey Morahan, Olay communications director.
"Orolay is excited to embark on a collaboration with iconic American beauty brand Olay, which is our first-ever brand partnership,” said Kevin Chiu, founder of Orolay. “Olay approached us with this innovative idea and we thought it was a perfect marriage highlighting both brands' luxury quality, value pricing, and winter protection capabilities. With this partnership we offer women everywhere an opportunity to experience something exclusive yet attainable."