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    Breaking News

    Reformulation, Product Expansion at Mother Dirt

    Probiotic skin care company adds AOB to entire range.

    Reformulation, Product Expansion at Mother Dirt
    Mother Dirt has added AOB to entire range.
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    Happi Staff11.18.20
    Mother Dirt, a pioneer in probiotic skin care pioneer, has reformulated of its entire line to now include its Active Probiotic System featuring AOB (Ammonia Oxidizing Bacteria). AOB is the key ingredient in the brand’s hero product, its AO+ Restorative Mist.
     
    “We have received countless emails, DMs, reviews and social posts asking for more probiotic formulas and we are thrilled to finally be able to deliver on our customer’s requests across the entire product line,” said Karin Piscitelli, senior VP of product and marketing.
     
    Along with the reformulation, Mother Dirt has added two new skin care kits and a new hair product to its roster.
     
    “We at Mother Dirt believe that your skin is fundamentally amazing,” said Piscitelli. “ What we have found is that it is actually traditional skincare that has adversely affected the skin’s natural microbiome and stripped it of the powerful bacteria that keeps the peace and allows it to thrive. This presents itself in the form of dryness, oiliness, breakouts, and everything in between. Our latest kits are scientifically based to restore the complex ecosystem of your skin. Just like nature intended.”
     
    The PeaceKeeper features a trio of products that repair the damage caused by traditional skincare and rebalance the skin biome. When used together, the probiotic extracts in the Probiotic Foaming Cleanser and Probiotic Moisturizing Serum prime skin so the live and active AO+ Restorative Mist can nourish and restore, said the company.  
     
    The Difference  treats acne by repairing the damage caused by traditional skincare to rebalance your biome and clarify skin. When used together, the probiotic extracts in the Probiotic Foaming Cleanser and the new Daily Acne Treatment Lotion prime skin so the live and active AO+ Restorative Mist can fully nourish and restore. 
     
    In addition, Mother Dirt has launched a new Probiotic Hydrating Conditioner to complement its newly reformulated Probiotic Hydrating Hair Wash. 
     
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