Happi Staff11.27.20
It may seem less white, but beauty still doesn't have it right. Eyecue, an AI-powered social media analytics platform and consultancy founded by Carolina Bañales, released a report this month underscoring the lack of skin-tone representation by beauty brands on social media. Applying image recognition technology to more than 150,000 beauty Instagram posts, Eyecue found that dark skin tones appear in only 13% of portrait images. Furthermore, Eyecue's research found that brands caterting to darker skin tones get more engagement from posts featuring darker skin tones.
Following the murder of George Floyd in May, there was a sharp increase in the use of darker skin tones; however, most beauty brands have slipped back to posting lighter skin tones, according to Eyecue.
Eyecue Founder Carolina Bañales says her company has been tracking diversity portrayal by major beauty brands since 2017. Bañales founded Glam Street, which was aquired by Ulta in 2018.
Following the murder of George Floyd in May, there was a sharp increase in the use of darker skin tones; however, most beauty brands have slipped back to posting lighter skin tones, according to Eyecue.
Eyecue Founder Carolina Bañales says her company has been tracking diversity portrayal by major beauty brands since 2017. Bañales founded Glam Street, which was aquired by Ulta in 2018.