Pine-Sol will kick off the partnership with a $250,000 donation, along with donating 100% of proceeds from items sold in the Pine-Store, to digitalundivided, a nonprofit, social startup that leverages data and advocacy to develop programs that catalyze economic growth for Black and Latinx women entrepreneurs and innovators and their communities, which have been disproportionately affected by the COVID-19 pandemic.
The Pine-Store's exclusive new collection of products, ranging from $10 to $45, with holiday-themed gifts and apparel including a Saturday Morning Pine-Scented Candle, "No outside clothes" blanket "It's a t-shirt, baby!" T-shirt featuring the Pine-Sol Lady Diane Amos.
In the coming months, fans can continue to support women of color in innovation and entrepreneurship by purchasing an exclusive new footwear item from creative collaborator Vashtie Kola. Fans can sign up at PineStore.com for an inside look at the collab and to be the first to know when it drops.
"In honor of the cleaning routine that has become a tradition for many, the Pine-Store celebrates the nostalgia that's felt when thinking of Saturday mornings at home with family and the pride that comes from having a clean house," said Cassandra Lewis, brand manager of Pine-Sol. "This was an opportunity to celebrate our fans' love for the brand, while also giving back to the Black community, who has been a cornerstone of Pine-Sol's success for generations."
"We are excited about digitalundivided's collaboration with Pine-Sol and appreciate the brand's generous donation to support and advance digitalundivided's commitment to catalyze the genius of women of color and support their businesses in the wake of this devastating pandemic," said Lauren Maillian, CEO of digitalundivided. "Our report on the State of Black Women Entrepreneurs during COVID found that 98% of Black women entrepreneurs surveyed were directly impacted by the pandemic and over 80% lost revenue; this partnership helps to support the founders in our community as they rebuild."