Happi Staff12.02.20
Introducing the newest mascara to Lancôme—Lash Idôle. According to the brand, this new mascara “targets and volumizes every single lash, lifting and fanning lashes out with zero clumps.”
The gel emulsion formula is infused with white tea extract and contains 4x less wax than the average mascara leaving lashes feeling light and feathery soft for up to 24-hour wear. No touch-ups, flaking or smudging.
With this new launch, Lancôme has also developed an elastomer brush that includes 360 micro-bristles in 90 different sizes. The inventive spoon brush reaches every lash for buildable volume and length, creating lifted fanned out lashes.
The campaign for Lash Idôle mascara features actress, activist and Lancôme ambassador Zendaya.
Pricing & Availability
The new mascara is available December 2 at Lancome-usa.com, December 16 at Ulta.com and January 2021 at Lancôme counters nationwide. The retail price is $26.
The gel emulsion formula is infused with white tea extract and contains 4x less wax than the average mascara leaving lashes feeling light and feathery soft for up to 24-hour wear. No touch-ups, flaking or smudging.
With this new launch, Lancôme has also developed an elastomer brush that includes 360 micro-bristles in 90 different sizes. The inventive spoon brush reaches every lash for buildable volume and length, creating lifted fanned out lashes.
The campaign for Lash Idôle mascara features actress, activist and Lancôme ambassador Zendaya.
Pricing & Availability
The new mascara is available December 2 at Lancome-usa.com, December 16 at Ulta.com and January 2021 at Lancôme counters nationwide. The retail price is $26.