Happi Staff12.03.20
e.l.f. Beauty-owned Keys Soulcare has officially launched its "first ritual" featuring the brand’s Sage + Oat Milk Candle, Skin Transformation Cream and Obsidian Facial Roller.
Developed alongside celebrity musician Alicia Keys, the new lifestyle beauty brand from the Happi Top 50 company aims to bring new meaning to beauty and help others develop their own daily self-care and self-love rituals - grounding practices that connect us to ourselves in new ways. Each product in the line includes a unique affirmation to honor ritual in our daily life and practice intention in every action.
The first ritual is now available on Keyssoulcare.com and Ulta.com, and will be followed by a full collection launch planned for early 2021, slated to include skin care, body care, home fragrance and more.
Developed alongside celebrity musician Alicia Keys, the new lifestyle beauty brand from the Happi Top 50 company aims to bring new meaning to beauty and help others develop their own daily self-care and self-love rituals - grounding practices that connect us to ourselves in new ways. Each product in the line includes a unique affirmation to honor ritual in our daily life and practice intention in every action.
The first ritual is now available on Keyssoulcare.com and Ulta.com, and will be followed by a full collection launch planned for early 2021, slated to include skin care, body care, home fragrance and more.