Happi Staff12.03.20
Whole Foods oral care brand Plus Ultra has unveiled a biodegradable Electric Toothbrush Replacement Head launching this winter on Amazon and LivePlusUltra.com. Designed with a biodegradable handle made with cornstarch, the Plus Ultra replacement head helps to directly combat the millions of electric toothbrushes tossed each year.
The patent-pending replacement head is compatible with Philips Sonicare brushes, launching this December, and an Oral B compatible brush head will launch in Spring 2021, both lasting between three to four months in accordance with the ADAs recommendations.
Born in response to the global plastic pollution crisis with the mission to eradicate the billions of plastic toothbrushes that are thrown away each year by creating alternative options to products we use every day, Plus Ultra creates eco-friendly, common-sense products that support positive change and serve the greater good. Plus Ultra has saved over 1,500 tons (that’s over 3 million pounds) of plastic waste from landfills and oceans.
Since its launch in one Whole Foods location, Plus Ultra has nearly expanded to national distribution (with full national rollouts to be announced in 2021) in Whole Foods and 3,000+ stores across 42 states at conscious retailers such as Thrive Market, Mother’s Market, Erewhon, Natural Grocers, and more.
The patent-pending replacement head is compatible with Philips Sonicare brushes, launching this December, and an Oral B compatible brush head will launch in Spring 2021, both lasting between three to four months in accordance with the ADAs recommendations.
Born in response to the global plastic pollution crisis with the mission to eradicate the billions of plastic toothbrushes that are thrown away each year by creating alternative options to products we use every day, Plus Ultra creates eco-friendly, common-sense products that support positive change and serve the greater good. Plus Ultra has saved over 1,500 tons (that’s over 3 million pounds) of plastic waste from landfills and oceans.
Since its launch in one Whole Foods location, Plus Ultra has nearly expanded to national distribution (with full national rollouts to be announced in 2021) in Whole Foods and 3,000+ stores across 42 states at conscious retailers such as Thrive Market, Mother’s Market, Erewhon, Natural Grocers, and more.
