Happi Staff01.04.21
In celebration of its 40th anniversary, OPI returns to its birthplace with the Hollywood Collection. Featuring 12 red carpet-ready colors in four different formulas, range honors “then” with a nod to vintage Hollywood glamour and “now” with the season’s most trendsetting colors. Products will launch in February 2021.
High-intensity, deeply saturated reds and pinks evoke classic Hollywood style, while sporty blues offer a trend-forward palette. Refreshing, subdued hues of pale lemon, slate blue, bubblegum pink, and kelly green radiate positive energy, said the company. Warm neutrals in cream, terracotta, and mauve shades provide natural elegance.
OPI first made its big screen debut in 2001 with product placement in the iconic movie, Legally Blonde. From here, OPI became the first nail care brand to collaborate with films, going on to work with productions ranging from Alice in Wonderland to Fifty Shades of Grey.
Working with movie studios provided a natural segue into working with celebrity brand ambassadors, a trend OPI pioneered. Having collaborated with actors, musicians, and athletes including Katy Perry, Kerry Washington, Serena Williams, and so many more, OPI’s out-of-the-box partnerships cemented the brand’s position in pop culture, said the company.
High-intensity, deeply saturated reds and pinks evoke classic Hollywood style, while sporty blues offer a trend-forward palette. Refreshing, subdued hues of pale lemon, slate blue, bubblegum pink, and kelly green radiate positive energy, said the company. Warm neutrals in cream, terracotta, and mauve shades provide natural elegance.
OPI first made its big screen debut in 2001 with product placement in the iconic movie, Legally Blonde. From here, OPI became the first nail care brand to collaborate with films, going on to work with productions ranging from Alice in Wonderland to Fifty Shades of Grey.
Working with movie studios provided a natural segue into working with celebrity brand ambassadors, a trend OPI pioneered. Having collaborated with actors, musicians, and athletes including Katy Perry, Kerry Washington, Serena Williams, and so many more, OPI’s out-of-the-box partnerships cemented the brand’s position in pop culture, said the company.
