Happi Staff01.08.21
Virginie Courtin-Clarins, the granddaughter of Clarins founder Jacques Courtin-Clarins, is to take a more central role within the French luxury beauty company, as deputy CEO and head of CSR. In this new capacity, Courtin-Clarins will expand and accelerate the brand's ethical and sustainable commitments and practices, which includes a strategic plan to see Clarins become a Certified B Corporation within the next three years.
Courtin-Clarins has worked in numerous roles within the portfolio of Clarins brands; first, as marketing director for Mugler in 2013, before being promoted to general manager, then as Clarins group director In 2018.
Since taking the helm of the CSR division, Courtin-Clarins has created a comprehensive plan that focuses on short and long-term goals. Centered around two key pillars of corporate responsibility—caring for people, caring for the planet—the plan has at its core the desire to make life more beautiful, and pass on a more beautiful planet, according to the company.
"Today, it is simply not enough to look at reducing our impact. We have to be more ambitious and proactive in order to truly be able to pass a healthy and beautiful world on to future generations. Both as a family and a company, we are determined and inspired to progress, to do more and to enjoy doing so,” said Courtin-Clarins.
Multiple company CSR objectives are set for 2025. Carbon neutral since 2020, Clarins will further reduce its carbon footprint by 30%, and become 100% plastic neutral, ensuring that all containers and packaging are recyclable, with 50% created from recycled materials. For the group, this will mean putting into place new recycling and offset programs, together with a 30% reduction in plastic usage. All Clarins ingredients will be 100% sustainably sourced, with 100% traceability and reinforced fair-trade programs. Additionally, more than 80% of the ingredients used in Clarins formulas will be certified organic. The company's sun care collection and rinse-off formulas will be 100% biodegradable within that same time frame, it asserts.
Courtin-Clarins has worked in numerous roles within the portfolio of Clarins brands; first, as marketing director for Mugler in 2013, before being promoted to general manager, then as Clarins group director In 2018.
Since taking the helm of the CSR division, Courtin-Clarins has created a comprehensive plan that focuses on short and long-term goals. Centered around two key pillars of corporate responsibility—caring for people, caring for the planet—the plan has at its core the desire to make life more beautiful, and pass on a more beautiful planet, according to the company.
"Today, it is simply not enough to look at reducing our impact. We have to be more ambitious and proactive in order to truly be able to pass a healthy and beautiful world on to future generations. Both as a family and a company, we are determined and inspired to progress, to do more and to enjoy doing so,” said Courtin-Clarins.
Multiple company CSR objectives are set for 2025. Carbon neutral since 2020, Clarins will further reduce its carbon footprint by 30%, and become 100% plastic neutral, ensuring that all containers and packaging are recyclable, with 50% created from recycled materials. For the group, this will mean putting into place new recycling and offset programs, together with a 30% reduction in plastic usage. All Clarins ingredients will be 100% sustainably sourced, with 100% traceability and reinforced fair-trade programs. Additionally, more than 80% of the ingredients used in Clarins formulas will be certified organic. The company's sun care collection and rinse-off formulas will be 100% biodegradable within that same time frame, it asserts.
