Happi Staff01.12.21
Hero Cosmetics, Inc. has received a significant minority growth investment from Aria Growth Partners. The investment will enable Hero to fuel continued growth, product innovation and expanded distribution of its innovative, highly effective and accessibly priced skincare products.
Co-founded in 2017 by Ju Rhyu, Dwight Lee and Andrew Lee, Hero Cosmetics created the Mighty Patch acne patch. According to the company a Hero product is currently sold every 15 seconds in the US and the brand expects over $80 million of retail revenue in 2021.
"Ju, Dwight and Andy are tremendous entrepreneurs, and it shows in the quality of the brand and business they've created and the extraordinary growth they've achieved. We are thrilled to be their partners," said Trevor Nelson, a partner at Aria Growth Partners. "We are excited to help Hero continue to solve long-standing skin concerns with innovative and disruptive products such as Mighty Patch and Rescue Balm," added Jackie Dunklau, a principal at Aria.
"Fortunately, we have been profitable since year-1 and were in a position to choose a partner for their strategic value-add to help take the company to the next level. That's exactly what we found with Aria Growth Partners, and we are thrilled to work with Trevor and Jackie to turn Hero into the #1 functional skincare brand," says Ju Rhyu, Co-Founder and CEO of Hero Cosmetics.
In addition to DTC and Amazon, Hero has built a strong partnership with Target where it has rapidly expanded its assortment and shelf presence. Later this month, Hero will launch Clear Collective, a one-of-a-kind 3-step blemish prevention system targeting the root causes of acne and blemishes. The line will be available exclusively at Target and on the brand's own website.
Co-founded in 2017 by Ju Rhyu, Dwight Lee and Andrew Lee, Hero Cosmetics created the Mighty Patch acne patch. According to the company a Hero product is currently sold every 15 seconds in the US and the brand expects over $80 million of retail revenue in 2021.
"Ju, Dwight and Andy are tremendous entrepreneurs, and it shows in the quality of the brand and business they've created and the extraordinary growth they've achieved. We are thrilled to be their partners," said Trevor Nelson, a partner at Aria Growth Partners. "We are excited to help Hero continue to solve long-standing skin concerns with innovative and disruptive products such as Mighty Patch and Rescue Balm," added Jackie Dunklau, a principal at Aria.
"Fortunately, we have been profitable since year-1 and were in a position to choose a partner for their strategic value-add to help take the company to the next level. That's exactly what we found with Aria Growth Partners, and we are thrilled to work with Trevor and Jackie to turn Hero into the #1 functional skincare brand," says Ju Rhyu, Co-Founder and CEO of Hero Cosmetics.
In addition to DTC and Amazon, Hero has built a strong partnership with Target where it has rapidly expanded its assortment and shelf presence. Later this month, Hero will launch Clear Collective, a one-of-a-kind 3-step blemish prevention system targeting the root causes of acne and blemishes. The line will be available exclusively at Target and on the brand's own website.
