Happi Staff01.15.21
After years of badgering from animal-rights groups, L'Oréal has joined nearly 100 other beauty marketers and suppliers in eliminating animal-hair brushes.
“L’Oréal group’s compassionate decision will help PETA push the beauty and art industries to embrace synthetic brushes that don’t harm a hair on a badger’s head,” said Mathilde Dorbessan, corporate responsibility officer, PETA France. "Every badger- or goat-hair brush represents a sensitive animal who endured a violent death."
According to PETA US, nearly 80,000 people joined the group in urging Baxter of California, the L'Oréal-owned men's grooming and personal care company, to ban the use of badger hair in its brushes.
“L’Oréal group’s compassionate decision will help PETA push the beauty and art industries to embrace synthetic brushes that don’t harm a hair on a badger’s head,” said Mathilde Dorbessan, corporate responsibility officer, PETA France. "Every badger- or goat-hair brush represents a sensitive animal who endured a violent death."
According to PETA US, nearly 80,000 people joined the group in urging Baxter of California, the L'Oréal-owned men's grooming and personal care company, to ban the use of badger hair in its brushes.