Founded in Santa Cruz, California in the 1970s, SV Labs was a pioneer in the natural products industry. Today, the company is a beauty personal care contract manufacturer and a leader in the production of effervescent products for multiple end markets, including shower tablets and bath bombs. SV Labs also manufactures products in categories such as bath salts, skin care, body care and CBD topicals. SV Labs provides a host of turnkey services to its customers including R&D, formulation, manufacturing, filling, labeling, packaging and fulfillment. The Company’s diverse customer base includes multi-national CPG companies, emerging natural brands, direct-to-consumer brands and leading national retailers.
“We see great potential for nimble and innovative manufacturers like SV Labs to serve the unique needs of high-growth natural beauty and personal care brands,” said SFEP Managing Partner Scott Potter. “SV Labs has a long and rich heritage and is well positioned to continue to scale as a manufacturing partner of choice to leading natural brands. We look forward to supporting the Company with operational and strategic support during its next phase of growth.”
SV Labs President Jeff Slaboden added, “SFEP is an ideal partner for SV Labs, given the firm’s successful track record partnering with natural beauty and personal care brands, coupled with its experience building specialty manufacturing businesses in high-growth consumer categories.”
In recent years, investment groups have taken an interest in recession-resistant beauty and personal care companies.