Christine Esposito, Managing Editor01.29.21
Brite is rolling out Naturally Brite, a 100% plant-based hair dye that the company says its first pre-mixed natural formula available to consumers anywhere. The mix-free dye, which is designed to be dispensed directly from the tube onto the hair, will hit shelves on January 31 at Target and on Target.com
Available in seven shades (Fire, Dark Strawberry Blonde, Dark Red, Copper Rose, Auburn, Dark Brown, Black), the hydrating formula is free from ammonia, bleach and peroxide. Naturally Brite is also vegan, cruelty-free and accredited by PETA.
The team behind Brite is The Department of Brands, an Australian business that specializes in vegan, cruelty free, environmentally friendly products. Founded in 2012, The Department of Brands has created reputable haircare and skincare brands Brite, Bar None, Kyn and Spot Medic which can be found in more than 6,000 stores across Australia and the US.
Available in seven shades (Fire, Dark Strawberry Blonde, Dark Red, Copper Rose, Auburn, Dark Brown, Black), the hydrating formula is free from ammonia, bleach and peroxide. Naturally Brite is also vegan, cruelty-free and accredited by PETA.
The team behind Brite is The Department of Brands, an Australian business that specializes in vegan, cruelty free, environmentally friendly products. Founded in 2012, The Department of Brands has created reputable haircare and skincare brands Brite, Bar None, Kyn and Spot Medic which can be found in more than 6,000 stores across Australia and the US.