Tom Branna, Editorial Director02.01.21
Complicated times call for simple solutions. Clarins new slogan, " Live Beautifully," does just that. Company executives say the tagline is meant to convey true beauty.
According to Katlin Berenyi, global general manager of Clarins, the slogan is an homage to the brand's founding which is based on authenticity, true story and innovation.
The ad campaign features color and black-and-white images of women in everyday life – hanging out with friends, riding a skateboard. Personalities include Claudia Maria Ferreira da Costa, a 59-year-old champion fencer. The campaign includes images of natural ingredients, which are a vital part of the Clarins story.
The new campaign comes an updated logo – the name Clarins appearing in a red rectangle.
“We wanted to have something sharper, like a sticker,” said Bereyni. “We can put it everywhere. It’s a bit irreverent.”
According to Katlin Berenyi, global general manager of Clarins, the slogan is an homage to the brand's founding which is based on authenticity, true story and innovation.
The ad campaign features color and black-and-white images of women in everyday life – hanging out with friends, riding a skateboard. Personalities include Claudia Maria Ferreira da Costa, a 59-year-old champion fencer. The campaign includes images of natural ingredients, which are a vital part of the Clarins story.
The new campaign comes an updated logo – the name Clarins appearing in a red rectangle.
“We wanted to have something sharper, like a sticker,” said Bereyni. “We can put it everywhere. It’s a bit irreverent.”