Melissa Meisel, Associate Editor02.02.21
Dove has officially entered the kids’ personal care category with Dove Kids Care. This new collection of products offer the gentle and effective formulations of Dove to products with colors, textures and fragrances designed specifically for the little ones.
The collection will hit Target shelves and online this month and is comprised of fun, gentle bath products like Cotton Candy Bubble Bath and Berry Smoothie Slime Wash.
Alongside the product news, Dove Kids Care is on a mission to set kids on the right path for a positive relationship with their bodies. Kids as young as 3 years-old can start to build self-esteem when they see themselves positively represented in the world around them, and so building on the work Dove began in 2004 with the Dove Self-Esteem Project, every Dove Kids Care product comes with positive affirmations for kids to say every day, fun illustrations and access to interactive Dove Self-Esteem Project resources.
The brand launched Baby Dove in 2017, as reported in Happi.
The collection will hit Target shelves and online this month and is comprised of fun, gentle bath products like Cotton Candy Bubble Bath and Berry Smoothie Slime Wash.
Alongside the product news, Dove Kids Care is on a mission to set kids on the right path for a positive relationship with their bodies. Kids as young as 3 years-old can start to build self-esteem when they see themselves positively represented in the world around them, and so building on the work Dove began in 2004 with the Dove Self-Esteem Project, every Dove Kids Care product comes with positive affirmations for kids to say every day, fun illustrations and access to interactive Dove Self-Esteem Project resources.
The brand launched Baby Dove in 2017, as reported in Happi.
