Melissa Meisel, Associate Editor02.08.21
With Valentine’s Day approaching, it only makes “scents” that shoppers are seeking inspiration to make celebratory moments as special as possible. While chocolate and flowers are always welcome, there is no better way to set a mood and engage the senses (sight, sound and smell) than candles.
Candles have enjoyed a surge in sales over the past year because of their ability to offer comfort, calm and relieve stress. National Candle Association (NCA) spokesperson Kathy LaVanier, CEO of Renegade Candle Company, notes that overall U.S. candle sales have increased 30% since the pandemic.
LaVanier offered some concepts to Happi on what’s going to be hot in candles for 2021:
Soy Candles
Soy candles are rising in popularity for their simple ingredients and are perfect for the minimalist. Soy candles create both a smooth and visually-appealing burn.
Wooden Wicks
If you don’t have an actual wood burning fireplace to snuggle up to this Valentine’s Day, the ambient sound of a candle with a wooden wick crackling can do the trick!
Food Scented Candles
Complete the night with some culinary aromatherapy. Food scented candles are a trend from 2020 expected to continue this year. Keep a sweet peach-scented or comforting sugar cookie candle burning to create a comforting atmosphere.
Destination Candles
Many are missing travel to see family, friends and vacation spots. Candles that offer the scents (and sense!) of home or favorite vacation spots are trending and can help to fill the void and bring a bit of cheer.
Movie Night
Turn movie night from a visual interlude into a total experience by lighting candles with scents you’ve selected to go with each specific movie. With new experiential opportunities limited by sheltering, don’t miss creating this one.
NCA also encourages all to use safety practices when burning candles this Valentine’s Day and every day.
Candles have enjoyed a surge in sales over the past year because of their ability to offer comfort, calm and relieve stress. National Candle Association (NCA) spokesperson Kathy LaVanier, CEO of Renegade Candle Company, notes that overall U.S. candle sales have increased 30% since the pandemic.
LaVanier offered some concepts to Happi on what’s going to be hot in candles for 2021:
Soy Candles
Soy candles are rising in popularity for their simple ingredients and are perfect for the minimalist. Soy candles create both a smooth and visually-appealing burn.
Wooden Wicks
If you don’t have an actual wood burning fireplace to snuggle up to this Valentine’s Day, the ambient sound of a candle with a wooden wick crackling can do the trick!
Food Scented Candles
Complete the night with some culinary aromatherapy. Food scented candles are a trend from 2020 expected to continue this year. Keep a sweet peach-scented or comforting sugar cookie candle burning to create a comforting atmosphere.
Destination Candles
Many are missing travel to see family, friends and vacation spots. Candles that offer the scents (and sense!) of home or favorite vacation spots are trending and can help to fill the void and bring a bit of cheer.
Movie Night
Turn movie night from a visual interlude into a total experience by lighting candles with scents you’ve selected to go with each specific movie. With new experiential opportunities limited by sheltering, don’t miss creating this one.
NCA also encourages all to use safety practices when burning candles this Valentine’s Day and every day.