Christine Esposito, Managing Editor02.11.21
WellBiz Brands, Inc.—the franchise portfolio company behind Amazing Lash Studio and Elements Massage—has acquired the franchisor rights for Drybar shops, through an affiliate entity. As part of the transaction, WellBiz Brands will add its fourth concept to its franchise portfolio and become the franchisor for 141 Drybar shops. Drybar Holdings LLC will continue to operate 87 Drybar shops as Drybar's largest franchisee.
Founded in 2010 by Alli Webb, Drybar's focuses on hair blowouts. The company was named one of the top "100 Brilliant Ideas of 2010" by Entrepreneur Magazine and New York Magazine's Boom Brands of 2013.
"I started Drybar because I wanted to create a beautiful place where woman could get a great blowout at an affordable price. At Drybar, it's all about the experience and the way we make people feel. We aren't just selling blowouts, it's the happiness and confidence that come from amazing hair. I am excited to have a new partner, WellBiz, that understands and is committed to that vision," said Webb.
"I'm thrilled to welcome Drybar shops into the WellBiz Brands' franchise platform. At WellBiz Brands, we are focused on building best in class services that women love, and Drybar fits that mission perfectly," said WellBiz Brands CEO Jeremy Morgan. "Drybar is truly a category creator, with remarkable customer loyalty. I'm excited to support the brand's trajectory by leveraging our expertise in franchising and personal care services. With the momentum already behind this brand, I have no doubt that we'll be able to scale quickly and connect with more franchise partners."
Founded in 2010 by Alli Webb, Drybar's focuses on hair blowouts. The company was named one of the top "100 Brilliant Ideas of 2010" by Entrepreneur Magazine and New York Magazine's Boom Brands of 2013.
"I started Drybar because I wanted to create a beautiful place where woman could get a great blowout at an affordable price. At Drybar, it's all about the experience and the way we make people feel. We aren't just selling blowouts, it's the happiness and confidence that come from amazing hair. I am excited to have a new partner, WellBiz, that understands and is committed to that vision," said Webb.
"I'm thrilled to welcome Drybar shops into the WellBiz Brands' franchise platform. At WellBiz Brands, we are focused on building best in class services that women love, and Drybar fits that mission perfectly," said WellBiz Brands CEO Jeremy Morgan. "Drybar is truly a category creator, with remarkable customer loyalty. I'm excited to support the brand's trajectory by leveraging our expertise in franchising and personal care services. With the momentum already behind this brand, I have no doubt that we'll be able to scale quickly and connect with more franchise partners."
