Charles Sternberg, Assistant Editor02.19.21
Essie On-Hand is a web-based tool that utilizes primary camera technology from your mobile phone, to help you find the perfect nail polish shade.
It allows users to discover essie nail polishes using the highest standard in nail try-on services with precise AR application without having to download an app. The tool is launching with essie’s gel couture collection, offering 75 long-lasting, salon quality shades to try-on, capturing the result of the, 2-step system through a virtual lens.
How it Works
Users are prompted to choose from the below try-on options:
Shop gel couture nail polish shades by color or collection and watch nail polish appear seamlessly on user’s (or model’s) hand.
When you’re ready to pick a shade, add the item to your cart and essie.com will direct you to a select retailer to check out and purchase
on-hand is available for use on mobile and desktop starting February 19, 2021. Incremental shades and polish franchises will roll out on essie on-hand in the coming months.
It allows users to discover essie nail polishes using the highest standard in nail try-on services with precise AR application without having to download an app. The tool is launching with essie’s gel couture collection, offering 75 long-lasting, salon quality shades to try-on, capturing the result of the, 2-step system through a virtual lens.
How it Works
Users are prompted to choose from the below try-on options:
- Live camera
- Upload a photo
- Use the readily available model hands and select a skin tone filter + nail shape
Shop gel couture nail polish shades by color or collection and watch nail polish appear seamlessly on user’s (or model’s) hand.
When you’re ready to pick a shade, add the item to your cart and essie.com will direct you to a select retailer to check out and purchase
on-hand is available for use on mobile and desktop starting February 19, 2021. Incremental shades and polish franchises will roll out on essie on-hand in the coming months.
