Tom Branna, Editorial Director02.25.21
Are freckles the new mark of beauty? According to Spate, there are, on average, 6,300 searches for freckle pens every month in the US and interest has grown 89.3% from a year ago. Impressive, but for brands that don't want to risk the capital associated with a launch in a relatively new category, Spate recommends beauty companies consider how their long-lasting eyeliners and brow pencils could serve the same function.
For now, Lime Crime is the leader in the freckle pen category, but brands like Freck are shifting the discussion with Freck Noir, a pen that deposits freckles for deeper skin tones.
The popularity of freckles speaks to an even bigger idea—is the industry moving away from "flawless beauty?" In recent years acne scars have been reconsidered and a viral under-eye bag trend on TikTok begs the question, what other "imperfections" will become the next big makeup trend?
For now, Lime Crime is the leader in the freckle pen category, but brands like Freck are shifting the discussion with Freck Noir, a pen that deposits freckles for deeper skin tones.
The popularity of freckles speaks to an even bigger idea—is the industry moving away from "flawless beauty?" In recent years acne scars have been reconsidered and a viral under-eye bag trend on TikTok begs the question, what other "imperfections" will become the next big makeup trend?