Charles Sternberg, Assistant Editor03.01.21
Mizani, a professional authority on textured hair care, has unveiled three new products for its Style Shifter Society collection.
Wonder Crown Scalp Foaming Pre-Cleanser, Heat Screen Heat Protectant Spray, and Coco Dew Pre-Styling and Restyling Spray have been rigorously tested by texture experts so professionals and at-home users can effectively care for hair, no matter the style or how many times it changes.
According to Google Analytics, search inquiries for braid-related hairstyles have grown 654% year-over-year, while search inquiries about scalp concerns have grown 304% year-over-year, indicating that women are increasingly looking to augment their hair but perhaps at the expense of their scalp. Mizani recognizes these individuals as style shifters, “women whose hairstyling constantly resides at the cutting-edge of today’s hair trends,” said Mizani artist Jamal Edmonds.
Because constant change may cause damage to the hair, Wonder Crown, Heat Screen and Coco Dew address the top hair concerns—scalp issues, heat damage, and moisture loss—and are formulated with effective, on-trend, recognizable ingredients.
Wonder Crown, Heat Screen and Coco Dew launch this month on Saloncentric, and for consumers at Sephora and on Amazon.com and Hair.com.
Wonder Crown Scalp Foaming Pre-Cleanser, Heat Screen Heat Protectant Spray, and Coco Dew Pre-Styling and Restyling Spray have been rigorously tested by texture experts so professionals and at-home users can effectively care for hair, no matter the style or how many times it changes.
According to Google Analytics, search inquiries for braid-related hairstyles have grown 654% year-over-year, while search inquiries about scalp concerns have grown 304% year-over-year, indicating that women are increasingly looking to augment their hair but perhaps at the expense of their scalp. Mizani recognizes these individuals as style shifters, “women whose hairstyling constantly resides at the cutting-edge of today’s hair trends,” said Mizani artist Jamal Edmonds.
Because constant change may cause damage to the hair, Wonder Crown, Heat Screen and Coco Dew address the top hair concerns—scalp issues, heat damage, and moisture loss—and are formulated with effective, on-trend, recognizable ingredients.
Wonder Crown, Heat Screen and Coco Dew launch this month on Saloncentric, and for consumers at Sephora and on Amazon.com and Hair.com.
