Christine Esposito, Managing Editor03.24.21
Taking inspiration from the Dove Self-Esteem Project, Unilever’s Dove brand has rolled out the Dove Kids Care bath collection in Canada.The line’s packaging features positive affirmations and provides access to interactive body confidence resources by scanning a QR code on the back of each bottle.
"We're excited to launch our first ever purpose-driven bath range for kids that is part of our Self-Esteem Project," said Divya Singh, category lead, skin cleansing, Unilever. "Our mission is to inspire the next generation and make kids feel represented and encouraged to embrace their uniqueness."
The collection include foaming body wash in Coconut Cookie and Cotton Candy scent and bubble bath available in Coconut Cookie scent.The new range of tear-free products are made with 100% skin-natural nutrients without any sulfates, parabens, or phthalates. The range is hypoallergenic, dermatologist and ophthalmologist tested. Each bottle is made from 100% post-consumer recyclable plastics.
The QR code on the back of each product drives to evidence-based self-esteem and body confidence resources on Dove.ca, including an interactive Dove Self-Esteem Gameand prompts for bath time conversations to prompt healthy family discussions with evidence-based guidance to raise self-esteem in kids (think, standing up against bullies, self-care and confidence, celebrating diversity, for example).
"We're excited to launch our first ever purpose-driven bath range for kids that is part of our Self-Esteem Project," said Divya Singh, category lead, skin cleansing, Unilever. "Our mission is to inspire the next generation and make kids feel represented and encouraged to embrace their uniqueness."
The collection include foaming body wash in Coconut Cookie and Cotton Candy scent and bubble bath available in Coconut Cookie scent.The new range of tear-free products are made with 100% skin-natural nutrients without any sulfates, parabens, or phthalates. The range is hypoallergenic, dermatologist and ophthalmologist tested. Each bottle is made from 100% post-consumer recyclable plastics.
The QR code on the back of each product drives to evidence-based self-esteem and body confidence resources on Dove.ca, including an interactive Dove Self-Esteem Gameand prompts for bath time conversations to prompt healthy family discussions with evidence-based guidance to raise self-esteem in kids (think, standing up against bullies, self-care and confidence, celebrating diversity, for example).