Tom Branna, Editorial Director03.29.21
The American Cleaning Institute (ACI) is celebrating National Cleaning Week
by bringing attention to cleaning product labels with #KnowTheLabel.
According to ACI's latest National Cleaning Survey
, 92% of Americans are somewhat or very confident that the cleaning products and fabric care products they use are safe and effective.
With consumer confidence so high, it's not surprising to find that since the start of the pandemic, 72% of Americans feel their knowledge around cleaning has increased. 93% claim disinfecting and killing germs is a top reason to clean, according to ACI
With so many people increasing their knowledge around cleaning, 37% of Americans say they go to the product label for information they trust related to household cleaning products. Cleaning product labels contain more information than ever before. Whatever you want to know about a product can likely be found either printed on the label or by following a link or QR code to additional details online.
"National Cleaning Week is a time to highlight the important, positive impact cleaning has on the public's health." said Melissa Hockstad, ACI president & CEO. "With an emphasis on cleaning products during the pandemic, it's equally important that consumers know how to use these products safely and effectively."
ACI recently unveiled a "How to Read a Cleaning Product Label
" resource, which breaks down the elements of a cleaning product label into four main categories: directions, caution warnings, ingredients and storage and disposal instructions.