Christine Esposito, Managing Editor04.21.21
As part of its growing digital engagement strategy to reach young consumers, Clinique has launched a new TikTok campaign called #ZitHappens. Kicking off today, it celebrates what Clinique is calling the skin positivity movement of consumers, and more specifically, Gen Z, who no longer want to feel ashamed or put their life on hold because of breakouts.
The campaign, which was designed to help remove the stigma that currently exists around acne through a communal activity, is said to bring the brand’s iconic three-step skin care regime to life in a fun and light way. The brand has created a custom track for TikTokers to use, outlining the three-step system, accompanied by fun choreography and final end transformation results.
In addition to TikTok, #ZitHappens will also launch on Snapchat and HerCampus, as The Estée Lauder Companies brand is making an effort to surround Gen Z consumers on platforms where they are discovering new beauty products.
The campaign, which was designed to help remove the stigma that currently exists around acne through a communal activity, is said to bring the brand’s iconic three-step skin care regime to life in a fun and light way. The brand has created a custom track for TikTokers to use, outlining the three-step system, accompanied by fun choreography and final end transformation results.
In addition to TikTok, #ZitHappens will also launch on Snapchat and HerCampus, as The Estée Lauder Companies brand is making an effort to surround Gen Z consumers on platforms where they are discovering new beauty products.