Christine Esposito, Managing Editor04.23.21
Spectrum Brands Holdings, Inc. has entered into an agreement to acquire For Life Products, LLC, a manufacturer in the household cleaning, maintenance and restoration segment. The purchase price is approximately $300 million, subject to customary adjustments.
For Life Products cleaning and surface care products are sold under the Rejuvenate brand name.
“Rejuvenate has generated impressive top and bottom-line growth over the last few years and provides Spectrum Brands with an immediate leadership position in the attractive household cleaning category that enhances our ability to meet increasing demand for home essential products,” said David Maura, chairman and CEO of Spectrum Brands. T
Maura said the acquisition aligns with its strategy to purchase strong, complimentary brands where it can leverage its efficient supply chain and strong customer relationships to drive future growth.
“With the acquisition of Rejuvenate, we are confident in our ability to create value through substantial revenue, supply chain and manufacturing synergies. In addition, the acquisition is margin accretive for us. And finally, we are very excited to build on the Rejuvenate commitment to providing quality, innovative products that clean, restore and protect the entire home.”
The transaction is expected to close in the first half of 2021. Rejuvenate will join Spectrum Brands’ Home & Garden division, which includes Cutter, Repel, Hot Shot and Black Flag bug and insect brands.
For Life Products cleaning and surface care products are sold under the Rejuvenate brand name.
“Rejuvenate has generated impressive top and bottom-line growth over the last few years and provides Spectrum Brands with an immediate leadership position in the attractive household cleaning category that enhances our ability to meet increasing demand for home essential products,” said David Maura, chairman and CEO of Spectrum Brands. T
Maura said the acquisition aligns with its strategy to purchase strong, complimentary brands where it can leverage its efficient supply chain and strong customer relationships to drive future growth.
“With the acquisition of Rejuvenate, we are confident in our ability to create value through substantial revenue, supply chain and manufacturing synergies. In addition, the acquisition is margin accretive for us. And finally, we are very excited to build on the Rejuvenate commitment to providing quality, innovative products that clean, restore and protect the entire home.”
The transaction is expected to close in the first half of 2021. Rejuvenate will join Spectrum Brands’ Home & Garden division, which includes Cutter, Repel, Hot Shot and Black Flag bug and insect brands.
