Charles Sternberg, Assistant Editor04.29.21
Color&Co, the transformative at-home personalized hair color brand by L'Oréal, has expanded into the semi-permanent hair color category with the launch of Color Gloss Conditioner.
The Color Gloss Conditioner, available in six shades, is a weekly treatment that eliminates brassy tones, maintains vibrancy and increases color longevity, resulting in a salon-fresh look and feel in under ten minutes.
The shades also offer temporary color experimentation with exciting tones that enhance bleached, highlighted, color-treated and non-color treated hair. Formulated with conditioning ingredients, the Color Gloss Conditioner improves overall hair health, while moisturizing and nourishing hair between permanent color applications.
"Our Color Gloss Conditioners provide the perfect solution for refreshing and maintaining color-treated hair between color applications so fading can become a thing of the past. Additionally, they can be a fun, commitment-free way to try on new tones and experiment with color for both regular color users and non-users alike,” commented Deb Rosenberg, Color&Co’s AVP of Education and lead in-house colorist.
“28% of at-home hair color product users wish there were more semi-permanent hair color options,” stated Olivier Blayac, general manager of Color&Co. “The Color Gloss Conditioner is a way to enhance the experience for our clients by providing an add-on recommendation through our online color quiz to maintain their customized shade between Personalized Colorbox applications. It is also available to purchase on its own for users who are hesitant to commit to permanent dye,” added Blayac.
Shades Include:
Color&Co’s Color Gloss Conditioner is available online for $29.90/unit. The product is free of PPD, resorcinol, sulfates, ammonia and parabens and is cruelty-free.
The Color Gloss Conditioner, available in six shades, is a weekly treatment that eliminates brassy tones, maintains vibrancy and increases color longevity, resulting in a salon-fresh look and feel in under ten minutes.
The shades also offer temporary color experimentation with exciting tones that enhance bleached, highlighted, color-treated and non-color treated hair. Formulated with conditioning ingredients, the Color Gloss Conditioner improves overall hair health, while moisturizing and nourishing hair between permanent color applications.
"Our Color Gloss Conditioners provide the perfect solution for refreshing and maintaining color-treated hair between color applications so fading can become a thing of the past. Additionally, they can be a fun, commitment-free way to try on new tones and experiment with color for both regular color users and non-users alike,” commented Deb Rosenberg, Color&Co’s AVP of Education and lead in-house colorist.
“28% of at-home hair color product users wish there were more semi-permanent hair color options,” stated Olivier Blayac, general manager of Color&Co. “The Color Gloss Conditioner is a way to enhance the experience for our clients by providing an add-on recommendation through our online color quiz to maintain their customized shade between Personalized Colorbox applications. It is also available to purchase on its own for users who are hesitant to commit to permanent dye,” added Blayac.
Shades Include:
- Cool Down: Eliminates unwanted yellow and neutralizes brassy tones for blonde, brunette and highlighted hair.
- Cool Red: Revives a faded brown to a deep, rich red and maintains vibrancy. Created specifically for cooler, deeper red tones such as plum, grape and merlot shades.
- Warm Red Copper: Enhances natural red tones and adds warmth and dimension with subtle hints of red and copper to give hair the perfect balance of natural and vibrant results.
- True Red: Adds fiery red and cherry tones to maintain vibrancy. Formulated specifically for intense red shades.
- Mahogany Rose: Adds subtle hints of pink tones to hair color while instantly elevating any neutral shade. Works best for medium blonde to light brown hair to provide a rose gold effect.
- Sun-Kissed Gold: Warms up hair color and adds golden tones to blonde or brunette hair.
Color&Co’s Color Gloss Conditioner is available online for $29.90/unit. The product is free of PPD, resorcinol, sulfates, ammonia and parabens and is cruelty-free.