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A startup's stellar funding is the most-viewed news on Happi.com for the week ended May 1, 2021.

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Tom Branna, Editorial Director05.02.21

Liquiglide glided to the top spot on our list of the most-viewed news on Happi.com last week. Liquiglide's technology eliminates friction between solids and liquids—something that has captured the attention of Colgate and the Mibelle Group. That news toppped Unilever's spinoff of several brands under a new company called Elida Beauty. Here are the top 10 most-viewed news items on Happi.com for the week ended May 1.

1. Liquiglide Completes $135 Million Funding Round

2. Unilever Establishes Elida Beauty

3. L'Oréal Will Open Second HQ in California

4. A New CEO for Beiersdorf

5. Entrepreneurs, Inventors & Startups Wanted for P&G's Innovation Challenge

6. Wellness in Beauty Webinar on April 29

7. Color&Co Launches Color Gloss Conditioner

8. Unilever Acquires Wellness Company Onnit

9. Sally Hansen Collaborates with Disney for Cruella Collection

10. Burt's Bees Presents Research on Moisture Barrier and Aging

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