Tom Branna, Editorial Director05.07.21
Rimmel London, a unit of Coty Inc., named Adwoa Aboah, the model and founder of a non-profit promoting the health and well-being of adolescent girls and young women, to the newly-created role of global activist.
Aboah is as well known for her social activism and mental health advocacy as she is for modeling, and her new role at is reflective of Coty’s overarching priorities in ESG, or environmental, social and corporate governance, according to Coty.
Aboah's site, Gurls Talk, offers resources and “a safe space for young women and gurls” to discuss issues surrounding mental and physical health, sexuality and well-being. The community-led, non-profit platform features live events and a podcast series that takes on topics such as sex and love, addiction, grief and how to live with loss. It has 303.8K Instagram followers.
In the UK, Aboah is already a star. She won Model of the Year at the Fashion Awards in London in 2017 and was on the cover of Edward Enninful’s first issue of British Vogue. She’s even created a Barbie doll in her image, dressed in a leopard-print skirt and a Gurls Talk T-shirt.
Aboah is as well known for her social activism and mental health advocacy as she is for modeling, and her new role at is reflective of Coty’s overarching priorities in ESG, or environmental, social and corporate governance, according to Coty.
Aboah's site, Gurls Talk, offers resources and “a safe space for young women and gurls” to discuss issues surrounding mental and physical health, sexuality and well-being. The community-led, non-profit platform features live events and a podcast series that takes on topics such as sex and love, addiction, grief and how to live with loss. It has 303.8K Instagram followers.
In the UK, Aboah is already a star. She won Model of the Year at the Fashion Awards in London in 2017 and was on the cover of Edward Enninful’s first issue of British Vogue. She’s even created a Barbie doll in her image, dressed in a leopard-print skirt and a Gurls Talk T-shirt.